Hated or loved advertising by Lenka Lehenova

Television, radio or papers are always full of advertisements. They are quite important for us although it doesn't look like this all the time. Some people hate them, others love them. Actually, somebody is cheerful to pay for watching it. For example cinemas organize some performances with advertising; imagine that you would watch advertising instead of a movie for two hours... but how I said it before, people just love or hate them.Anyway, advertising is important part of our culture life because thanks to it we know what new is in a market and companies need them if they want to show and present their products. There are plenty of them. They can be short, long, funny, serious, truthful, false but all of them have one and the most significant goal and that is to impress consumers. Marketing is difficult but interesting department of company. It is not only about advertisement but also about searching of consumer's behaviour. Media are the best way how to introduce advertisements. They earn lots of money by it. Internet is style which is quickly unfolding today. We use it daily and advertising by this way still grows. When you are online there are many advertisements and colour pictures presented some company or services. As the Internet and technology is improving and becoming more and more useful, advertising is also increasing. In 2007 online advertising revenues exceeded 21 billion dollars that is about 25 percent more than in 2006. Analysts said that although the number of Internet ad has achieved this line its growth is slowing. Marketers take dollars away from traditional media like newspapers but Internet still represents maximum 10 percent of all U.S. advertising spending.I think that everything just depends on people. If they like this way of advertising and it brings high profit, Internet ad will grow.

by Lenka Lehenova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are original content from young talents around the world and are selected for you by Chris Cantell.

edited by Tatiana Kucharikova

Pepsi morns

Life is how a Romanian writer said a bridge between the cradle and grave. It is too short and that is why we should explore every moment like is the last one. Alan Maxwell Pottasch, the advertising man behind the famous ad campaigns of "Pepsi Generation", is a marvelous example of person that lived every moment intensely doing what he likes the most, marketing. He continued to work until 79 years old. That is quite a performance, because he knew how to change the promotion of products in a way of life and even the day he died he worked at a TV commercial in Los Angeles. He was a great man with a huge signification for the Pepsi brand. From 1957 until 1991, Pottasch worked for the giant company and after retirement he continued to work as a consultant. The importance he had is reflected in the well-known Pepsi commercials starring Michael Jackson, Lionel Richie, Ray Charles, Michael J. Fox, Cindy Crawford, Britney Spears and Beyonce. In his honor in September at PepsiCo headquarters in Purchase, N.Y will be held a private remembrance ceremony. It is amazing how a person death can open your eyes. I see beyond the news information a man that loved life and enjoyed everything it offered him. There is no keen pleasure in talking over someone's death, but the important thing is to remember his legacy and learn from what he experienced. Hard work and dedication can raise you on the highest peaks. Pepsi morns the loss of a great collaborator, while his family morns the loss of a dear husband, a kind father and a loved brother. Lets keep a moment of silence in his honor!

related story: http://www.forbes.com/feeds/ap/2007/07/31/ap3973372.html

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


Edited by: Jana Kalicka

Chris Cantell Discusses Advertising: Silly rules

I don't get it. Why shouldn't be ads on TV on Sunday and what all has to do with going to church? If there are or not on TV on a Sunday commercials people will still go or not to church, because it is a totally different thing and there is no connection. God's call is listened or not and it's a matter of choice that has nothing to do with TV ads. The second thing I don't get is why people would like to have ads during the game. I love football and until recently there was no commercial during the 45 minutes, only during the break. Now it annoys me deeply that whenever once at 15 minutes there is a commercial and I on one occasion I even lost an important goal because of it. TV3 is wrong to try to fool the law (although it is a silly one) and is wrong to spoil fans pleasure by broadcasting ads during Rugby World Cup. They will set a temporary base in Paris in order to sidestep the silly rule of not advertising on Sunday. So if you are not sick with all the brainwash that takes place everyday, you will completely support the actions of TV3. I don't think is fair to other TV channels, but who am I to disagree, after all it is a matter of the law and the only thing that I am truly sorry is that the games will not be so much fun anymore. Let's hope for the best and that everything will turn out just fine. Until the nest touch down!gigaspeed to the next news. Enjoy!

related story: http://www.nzherald.co.nz/feature/story.cfm?c_id=1501154&objectid=10454923

by Claudia Sonea for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


Edited by: Jana Kalicka

SigEx Ventures : Microsoft needs more money?

Microsoft wants more money...The question they're asking users worldwide is "Would you like ads with that word-processing document?"I don't know what your answer would be but mine simply bursts out of my mouth: NO!Why would I want ads?To support Microsoft's traditional revenue with money from ads and software subscriptions?It's not my fault MS Office has some strong competition out there. It was about time this happened and I'm not going to stand some obnoxious ads just to support MS Office when I can get free alternatives like the OpenOffice.org suite or Google's Docs & Spreadsheets program.For now this concept is just a test but it would be a really bad move for Microsoft to do.They're already making huge money with the Microsoft Office suite, which includes Word, Excel, PowerPoint, Publisher etc. Who in the world(besides advertisers), would want to type in Word and see ads all around?I know the ad version from Microsoft would mean lower costs for MS Office and that dedicated users will still choose the full version, but it simply isn't right.Why would I want to be intoxicated with ads while working?Just to pay less money for Office? I think I'd rather use Notepad.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


Edited by: Jana Kalicka

Msnbc.com a Web site you can learn from by Ana Maria Ciobanu

Msnbc.com is a joint venture of Microsoft and NBC Universal which delivers a fuller spectrum of news.The Web site could be characterized in one single word: diversity. It has news about everything: politics, sports, technology, sex, health, travel, entertainment. It has blogs and professionals who answer readers questions about almost everything.They have articles for everything. From talking dirty in bed, to fitness, cancer, aging, skin and beauty, kids, good parenting, Clinton accusing Cheney of Iraq 'inaccuracies'.I would say everyone who wants to engage in building a quality website should look in the garden of msnbc.com. It's fun, interesting and informing complimented by a very personalized touch. what more could you want from a Web site?Msnbc.com launched on the first of August online vertical advertising networks for TODAYshow.com partnering with Pulse 360This will offer smaller publishers increased revenue opportunities and access to msnbc.com video, original stories and the latest headlines.What greater space to advertise could you find than a Web site visited by each and every type of buyers?To find out more about how publishers can join msnbc.com's PVN(Publisher's Vertical Network) check out these two links: https://pvn.pulse360.com/pvn/verticals/msnbc-politics/ https://pvn.pulse360.com/pvn/verticals/msnbc-today/.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Miroslava Turnova

Advertisements on-air by Claudia Sonea

Well actually it's nothing related to the radio or the literal fact of being above ground. Ad-Air decided to make the flight passengers more relaxed at the plane landing and came with a brilliant (not) idea of placing adverts the size of an elephant near the runaways. Of course that, when you feel insecure about the fact that there might be turbulence and the plane might crash, so your stomach is the size of a chewing gum until the plane stops, you just want to relax and enjoy a nice commercial. Who knows it might turn out to be the exact annoying ad that appeared during you favorite movie and that made you switch the channel. Don't worry, now you can't. On Tuesday, besides the bad news on US markets, UK-based Ad-Air launched in London a new way of making money!ups, I wanted to say a new service for the passengers- no, for the brands to post a huge ad near some of the world's busiest runways. After five years of securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi, they spent 5 million pounds of private equity finance and came up with this project that is supposed to launch its first advert in Dubai in October. Paul Jenkins, managing director of Ad-Air, assured that there will be commercials in moments free of other advert messages. Indeed if your life had a moment without ads, it is gone now. Thank God that there is a legislation for their illumination, but isn't there some law against cramming our heads with rubbish? I don't know sounds ka-ching for Ad-Air, but what about our brains? Stay connected and you might just find out the end of it.

related story: http://news.yahoo.com/s/nm/20070925/od_nm/airports_advertising_dc;_ylt=AlOsFXJ2s.tfdPeiBq.U63Os0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Katarina Bosanska

Privacy before all by Claudia Sonea

The popular social network Facebook outraged its users with its free tool called Beacon that picks up data on users' activity and sends alerts to their Facebook friends' news feeds. Therefore retreated the tool and expect the users to agree first to employ their wealth of user data to tailor and target advertising messages. Until Thursday users of Facebook had two slippery opportunities to stop its partners from using their names to make referrals. However, they rebelled after they inadvertently revealed to friends the movies they were seeing and even holiday gifts they were buying. So, now what users buy and do elsewhere on the Internet isn't sent to Facebook unless users actively agree. In a corner of the Web browser appears a notice every time a user has an online activity or transaction at a partner site using Beacon and even if it disappears after a while it doesn't act like the user gave consent to share information, but it appears later on. Although some of the tool features were withdrawn in order to avoid the risk of people fleeing Facebook and diminishing its $15 billion value, there still are some kept with the hope that eventually it may grow on people. Moreover, Chamath Palihapitiya, Facebook's vice president for product marketing and operations stated that there are still things that people do want to share like a review or a blog or a movie ticket, etc. The statement of Peter Phillips, Fandango's vice president for product development, comes in her support and reveals that many users have bought tickets after seeing their friends feeds. Both Chuck Richard, lead analyst at market research firm Outsell Inc Richard, the Outsell analyst, described Facebook's actions as being aggressive- quickly introduced and without any concerns on risk analysis and planning. By comparison to the ads posted on MySpace, the main rival, the one referred to is mining users' online activity and has not created so many discontents. What will happen? Stay connected and surf the web, you will surely find out.

related story: http://news.yahoo.com/s/ap/20071130/ap_on_hi_te/targeting_social_networking;_ylt=Ai3AAoOUvPZn8Fkc9TwERYWs0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Zuzana Tylkova

Chris Cantell Discusses Advertising: Are people willing to accept any advertisement? by Natalia Holvova

Social networking pages provide the space for people to be in different kind of interaction with other users no matter how far away they are or where they come from. People can share their experience, dreams, expectations or just chat without any engagements. Especially young people love using these kinds of web sites because they are not bounded by any regular time for conversation or meeting neither quality of talking. They can share their interests and hobbies, they can share their pictures and create any other forms of self presentation and then expose it online.As so many people use social networking pages, also advertising companies find it profitable to put some of the ads on. They try to hunt people and make them to actually use their advertisement forms and get review of feedback from different users. Even these pages are full of all kinds of commercials; costumers seem somehow smart enough to use them. Either they are very carful by using unknown files or links because they are aware of the viruses danger going through Internet or they just don't waste their time by filling up the forms. Anyhow it appears there is the way how to reach at least some part of the users and that is recommendation from other people. We can say if the information is spread by tradition "word to mouth" way, people consider it as more valuable and want to see the product, maybe review it and maybe even share their attitude online. And there is nothing more that advertising companies could wish for themselves.

related story: http://news.yahoo.com/s/nm/20071123/wr_nm/internet_advertising_dc;_ylt=Ah4INj.PynhM3TW_CbaMs1AjtBAF

by Natalia Holvova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Barbora Matulova