Advertisements on-air by Claudia Sonea

Well actually it's nothing related to the radio or the literal fact of being above ground. Ad-Air decided to make the flight passengers more relaxed at the plane landing and came with a brilliant (not) idea of placing adverts the size of an elephant near the runaways. Of course that, when you feel insecure about the fact that there might be turbulence and the plane might crash, so your stomach is the size of a chewing gum until the plane stops, you just want to relax and enjoy a nice commercial. Who knows it might turn out to be the exact annoying ad that appeared during you favorite movie and that made you switch the channel. Don't worry, now you can't. On Tuesday, besides the bad news on US markets, UK-based Ad-Air launched in London a new way of making money!ups, I wanted to say a new service for the passengers- no, for the brands to post a huge ad near some of the world's busiest runways. After five years of securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi, they spent 5 million pounds of private equity finance and came up with this project that is supposed to launch its first advert in Dubai in October. Paul Jenkins, managing director of Ad-Air, assured that there will be commercials in moments free of other advert messages. Indeed if your life had a moment without ads, it is gone now. Thank God that there is a legislation for their illumination, but isn't there some law against cramming our heads with rubbish? I don't know sounds ka-ching for Ad-Air, but what about our brains? Stay connected and you might just find out the end of it.

related story: http://news.yahoo.com/s/nm/20070925/od_nm/airports_advertising_dc;_ylt=AlOsFXJ2s.tfdPeiBq.U63Os0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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Edited by: Katarina Bosanska