Chris Cantell Discusses Advertising: Televiziunea si Internetul by Claudia Sonea

In cautarea lor de profit proprietarii de televiziuni s-au aliat cu site-urile de Internet creand retele care vor atrage surferii si astfel producatorii de reclame. Conform zvonurilor plata la o suta de surferi e mult mai mare decat la cea de la TV, obtinand mai multi bani din programele difuzate pe Internet, pastrand in acelasi timp traditionalele ratinguti si vanzari de DVD. Care e problema ? Retelele de difuzare sunt abia la inceput si se confrunta cu problema unui numar limitat al audientei online. De exemplu, daca ABC.com a atras 8.5 milioane de surferi pe de-a intregul, serialul "CSI" al CBS a avut 20 milioane de telespectatori doar intr-o zi. Aceasta problema va fi discutata in timpul intrunirii Asociatiei Nationale a posturilor de televiziune ce a vut loc luni. Intre timp, CBS Corp. pare sa fi descoperit o bresa in piata cu formula online-preview a seriei debutante "Big Bang Theory", oferind intregul episode de inceput online si periclitand astfel premiera TV. Quincy Smith, presedintele CBS Interactive, a spus ca scopul era sa atraga cat mai multi surferi si au reusit: 9.5 milioane doar in saptamana de 24 Septembrie. Au continuat si cu alte doua seriale, "Dexter" in Februarie si "The Tudors". Nevoia de a se potrivi cu surferii se datoreaza producatoriilor de publicitate care ar plati mai mult pentru comercializarea online obtinand date mai exacte in ceea ce priveste gusturile clientilor. Asadar, companiile tehnologice incearca sa upgradeza reclamele si sa le faca mai atragatoare, in timp ce producatorii TV continua sa exploreze publicitatea localizata in testele de piata pe masura ce programele Tv cu support publicitar difuzate online sunt mai profitabile decat programele de downloadat contra unei sume. Din pacate nici un detaliu despre cat profit aduce aceste parteneriate. E cineva disponibil sa le ofere?

related story: http://news.yahoo.com/s/ap/20080411/ap_on_hi_te/networks_online;_ylt=AmTcvg9knVq1haVQrCWrz32s0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by: Lenka Macurakova