Hated or loved advertising by Lenka Lehenova

Television, radio or papers are always full of advertisements. They are quite important for us although it doesn't look like this all the time. Some people hate them, others love them. Actually, somebody is cheerful to pay for watching it. For example cinemas organize some performances with advertising; imagine that you would watch advertising instead of a movie for two hours... but how I said it before, people just love or hate them.Anyway, advertising is important part of our culture life because thanks to it we know what new is in a market and companies need them if they want to show and present their products. There are plenty of them. They can be short, long, funny, serious, truthful, false but all of them have one and the most significant goal and that is to impress consumers. Marketing is difficult but interesting department of company. It is not only about advertisement but also about searching of consumer's behaviour. Media are the best way how to introduce advertisements. They earn lots of money by it. Internet is style which is quickly unfolding today. We use it daily and advertising by this way still grows. When you are online there are many advertisements and colour pictures presented some company or services. As the Internet and technology is improving and becoming more and more useful, advertising is also increasing. In 2007 online advertising revenues exceeded 21 billion dollars that is about 25 percent more than in 2006. Analysts said that although the number of Internet ad has achieved this line its growth is slowing. Marketers take dollars away from traditional media like newspapers but Internet still represents maximum 10 percent of all U.S. advertising spending.I think that everything just depends on people. If they like this way of advertising and it brings high profit, Internet ad will grow.

by Lenka Lehenova for PocketNews (http://pocketnews.tv)

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