Chris Cantell Discusses Advertising: Msnbc.com un spatiu perfect pentru advertisingby Ana Maria Ciobanu

Msnbc.com apartine Microsoft si NBC Universal si vireaza un spctru foarte larg de stiri.Siteul Web ar putea fi caracterizat printr-un singur cuvant si anume: "diversitate"Ofera zilnic stiri despre orice- politica, sport, tehnologie, sex, sanatate, calatorii, entertainment. Are bloguri si persoane specializate care raspuns intrebarilor cititorilor.Au articole pentru orice. Subiectele pornesc de la vorbitul murdar in pat, pana la fitness, cancer, imbatranire, piele si frumusete, copii, profesia de parinte, Clinton care-l acuza pe Cheney de inacuratete in Irak...M-as hazarda sa spun ca oricine vrea sa se angajeze la construirea unui site de calitate ar trebui sa se uite intai peste gard la msnbc.comE distractiv, interesant si plin de informatiii asezonat cu o nota foarte personalizata. Ce ai putea sa-ti doresti mai mult de la un Web site?Msnbc.com a lansat pe 1 august retele online de advertising vertical pentru TODAYshow.com asociindu-se cu Pulse 360Aceasta afacere va oferi publisherilor mai mici, oportunitati crescute de acumulare de capital si acces la videoclipurile, povestile originale si ultimele titluri importante de la msnbc.comCe spatiu mai bun pentru advertising ai putea sa gasesti in afara de acest Web site vizitat de fiecare tip de cumparator?Pentru mai multe informatii legate de modalitate prin care publisherii s epot alatura PVN(Publisher's Vertical Network), urmariti aceste doua linkuri:https://pvn.pulse360.com/pvn/verticals/msnbc-politics/ https://pvn.pulse360.com/pvn/verticals/msnbc-today/.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by: Lenka Macurakova

Chris Cantell Discusses Advertising: Pepsi jeleste by Claudia Sonea

Viata este dupa cum spunea un scriitor roman o punte itnre leagan si mormant. Este prea scurta si de aceea ar trebui sa profitam de fiecare moment ca si cum ar fi ultimul. Alan Maxwell Pottasch, realizatorul de reclame din spatele campaniilor publicitare "Generatia Pepsi", este un exemplu minunat de persoana care a trait fiecare moment intens facand ceea ce ii placea cel mai mult, publicitate. A continuat sa lucreze pana la varsta de 79 de ani. Asta e o performanta tinand cont ca a stiut cum sa transforme promovarea unui produs intr-un mod de viata si chiar si in ziua mortii lucra la o reclama pentru audiovisual, in Los Angeles. A fost un om mare cu o imensa semnificatie pentru marca Pepsi. Din 1957 si pana in 1991 a lucrat pentru companie dupa care s-a retras si a continuat sa colaboreze ca si consultant. Important ape care a avut-o se reflecta in bine cunoscutele sale recame Pepsi avandu-i ca protagonisti pe Michael Jackson, Lionel Richie, Ray Charles, Michael J. Fox, Cindy Crawford, Britney Spears and Beyonce. In onoarea sa in septembrie la sediul PepsiCo din Purchase, NY, va avea loc slujba privata de comemorare. Este uimitor cum moartea unei persoane poate sa-ti deschida ochii. Vad dincolo de informatiile din stiri un om care a iubit viata si s-a bucurat de tot ce aceasta ii oferea. Nu e nici o placere in a vorbi de sucumbarea unei pesoane, dar ceea ce e important este sa ne amintim de mostenirea lui si sa invatam din experienta traita de el. Silinta si perseverenta te poate aduce pe cele mai inalte culmi. Pepsi jeleste pierderea unui mare colaborator, familia jeleste moarte unui foarte scump sot, unui tata bland si a unui frate iubit. Sa pastram un moment de tacere in onoarea lui.

related story: http://www.forbes.com/feeds/ap/2007/07/31/ap3973372.html

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by: Lenka Macurakova

Chris Cantell Discusses Advertising: Televiziunea si Internetul by Claudia Sonea

In cautarea lor de profit proprietarii de televiziuni s-au aliat cu site-urile de Internet creand retele care vor atrage surferii si astfel producatorii de reclame. Conform zvonurilor plata la o suta de surferi e mult mai mare decat la cea de la TV, obtinand mai multi bani din programele difuzate pe Internet, pastrand in acelasi timp traditionalele ratinguti si vanzari de DVD. Care e problema ? Retelele de difuzare sunt abia la inceput si se confrunta cu problema unui numar limitat al audientei online. De exemplu, daca ABC.com a atras 8.5 milioane de surferi pe de-a intregul, serialul "CSI" al CBS a avut 20 milioane de telespectatori doar intr-o zi. Aceasta problema va fi discutata in timpul intrunirii Asociatiei Nationale a posturilor de televiziune ce a vut loc luni. Intre timp, CBS Corp. pare sa fi descoperit o bresa in piata cu formula online-preview a seriei debutante "Big Bang Theory", oferind intregul episode de inceput online si periclitand astfel premiera TV. Quincy Smith, presedintele CBS Interactive, a spus ca scopul era sa atraga cat mai multi surferi si au reusit: 9.5 milioane doar in saptamana de 24 Septembrie. Au continuat si cu alte doua seriale, "Dexter" in Februarie si "The Tudors". Nevoia de a se potrivi cu surferii se datoreaza producatoriilor de publicitate care ar plati mai mult pentru comercializarea online obtinand date mai exacte in ceea ce priveste gusturile clientilor. Asadar, companiile tehnologice incearca sa upgradeza reclamele si sa le faca mai atragatoare, in timp ce producatorii TV continua sa exploreze publicitatea localizata in testele de piata pe masura ce programele Tv cu support publicitar difuzate online sunt mai profitabile decat programele de downloadat contra unei sume. Din pacate nici un detaliu despre cat profit aduce aceste parteneriate. E cineva disponibil sa le ofere?

related story: http://news.yahoo.com/s/ap/20080411/ap_on_hi_te/networks_online;_ylt=AmTcvg9knVq1haVQrCWrz32s0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by: Lenka Macurakova

Chris Cantell Discusses Advertising: Televiziunea si Internetul

In cautarea lor de profit proprietarii de televiziuni s-au aliat cu site-urile de Internet creand retele care vor atrage surferii si astfel producatorii de reclame. Conform zvonurilor plata la o suta de surferi e mult mai mare decat la cea de la TV, obtinand mai multi bani din programele difuzate pe Internet, pastrand in acelasi timp traditionalele ratinguti si vanzari de DVD. Care e problema ? Retelele de difuzare sunt abia la inceput si se confrunta cu problema unui numar limitat al audientei online. De exemplu, daca ABC.com a atras 8.5 milioane de surferi pe de-a intregul, serialul "CSI" al CBS a avut 20 milioane de telespectatori doar intr-o zi. Aceasta problema va fi discutata in timpul intrunirii Asociatiei Nationale a posturilor de televiziune ce a vut loc luni. Intre timp, CBS Corp. pare sa fi descoperit o bresa in piata cu formula online-preview a seriei debutante "Big Bang Theory", oferind intregul episode de inceput online si periclitand astfel premiera TV. Quincy Smith, presedintele CBS Interactive, a spus ca scopul era sa atraga cat mai multi surferi si au reusit: 9.5 milioane doar in saptamana de 24 Septembrie. Au continuat si cu alte doua seriale, "Dexter" in Februarie si "The Tudors". Nevoia de a se potrivi cu surferii se datoreaza producatoriilor de publicitate care ar plati mai mult pentru comercializarea online obtinand date mai exacte in ceea ce priveste gusturile clientilor. Asadar, companiile tehnologice incearca sa upgradeza reclamele si sa le faca mai atragatoare, in timp ce producatorii TV continua sa exploreze publicitatea localizata in testele de piata pe masura ce programele Tv cu support publicitar difuzate online sunt mai profitabile decat programele de downloadat contra unei sume. Din pacate nici un detaliu despre cat profit aduce aceste parteneriate. E cineva disponibil sa le ofere?

related story: http://news.yahoo.com/s/ap/20080411/ap_on_hi_te/networks_online;_ylt=AmTcvg9knVq1haVQrCWrz32s0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Iveta Nagyova

Chris Cantell Discusses Advertising: Su ludia ochotni prijat akukolvek reklamu? Natalia Holvova

Stranky socialnych sieti poskytuju priestor pre ludi zazit inu formu interakcie s dalsimi uzivatelmi bez ohladu na to, ako daleko sa od seba nachadzaju alebo odkial pochadzaju. Ludia mozu zdielat svoje skusenosti, sny, ocakavania alebo len tak klebetit bez zavaznych zavazkov. Zvlast mladi ludia miluju pouzivanie tohto druhu web stranok pretoze tu nie su viazani ziadnym pravidelnym casom na konerzaciu ci stretnutie, ani kvalitou rozpravania. Mozu zdielat svoje zaujmy a konicky, mozu zdielat svoje vlastne fotografie a vytvarat si vseliake ine formy sebaprezentacie, ktore nasledne vystavuju online.Kedze tak vela ludi pouziva stranky socialneho sietovania sa, dokonca aj reklamne agentury v nich vidia prilezitost pridat aspon malu reklamu. Snazia sa lovit ludi a privadzat ich vlastne k uzivaniu reklamnych formularov a tak ziskavaju review alebo spatnu vazbu od odlisnych uzivatelov. Aj tieto stranky su plne reklam, avsak zakaznici sa zdaju dost mudri na to, aby ich vyuzivali. Bud su velmi opatrni pri pouzivani neznamych suborov alebo linkov pretoze su si vedomi nebezpecenstva virusov zaplavujucich internet alebo jednoducho nestracaju cas vyplnanim nejakych formularov.Nech je to uz akokolvek, zda sa, ze existuje sposob ako postihnut aspon nejaku cast uzivatelov a tym je odporucanie od inych ludi. Mozeme povedat, ze ak je informacia sirena tradicnym "ustnym podanim", ludia ju povazuju za hodnotnejsiu a chcu vidiet dany produkt, mozno napisat review a mozno dokonca zdielat ich nazor nanho online. A nie je nic viac, co by si reklamne spolocnosti mohli zelat.

related story: http://news.yahoo.com/s/nm/20071123/wr_nm/internet_advertising_dc;_ylt=Ah4INj.PynhM3TW_CbaMs1AjtBAF

by Natalia Holvova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Kristina Lajcakova