Chris Cantell Discusses Widgets, Advertising, SigEx Telecom: SigEx Telecom: Widgets-urile vor atrage mai multe reclame by Ana Maria Ciobanu

Noile informatii referitoare la vizualizarea fotografiilor, videoclipurilor si ascultarea muzicii pe internet s-ar putea sa aiba un impact asupra modului de perceptie al advertiserilor si site-urilor de tip retea sociala in legatura cu firmele care contribuie al crearea acestui continut.Aproximativ 177.8 milioane de oameni din intreaga lume au accesat web content in luna Aprilie creat cu uneltele online ale companiilor care permit oamenilor sa publice fotografii, videoclipuri si muzica pe alte web site-uri, conform informatiilor firmei de web tracking comScore Inc.In acest an, Bebo urmareste sa adauge widget-uri suportate de advertiseri, cum ar fi jocuri interactive pe care userii pot opta sa le adauge profilului personal. Aplicatiile advertiserilor vor beneficia de un loc privilegiat ib galeria Bebo Widgets.Ad widgets-urile sunt parte din ce vicepresedintele de vanzari si dezvoltare a afacerilor Bepo, numeste "logodna marketing-ului"- destinata sa combine anunturile web cu marketing viral directionat spre utilizatori.Cu numai cateva clickuri vizitatorii unei pagini de profil cu widget-uri, isi pot adauga respectivele aplicatii paginii personale.

by Ana Maria Ciobanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


edited by Beata Biskova

Chris Cantell Discusses Online Advertising, EBay, Google, Cantell TV: Cantell TV: De ce nu putem fi e-friends? by Ana Maria Ciobanu

EBay Inc. a atras atnetia Wall Street joi, dupa licitatia online, compania a dat o lovitura puternica pentru Google Inc. unul dintre partenerii sai esentialiMiercuri tarziu, Google programase un eveniment in Boston destinat promovarii serviciului Checkout care concureaza cu PayPal-ul de la eBay. Evenimentul a fost mutat joi seara si intentiona sa atraga participanti de la o conventie din apropiere sponsorizata de eBay. San Jose, Calif.-based eBay, care a gazduit si intalnirea anuala a actionarilor, joi dimineata, a raspuns la aceasta miscare retragand toate ad-urile de la Google.In ultima instanta Google a anulat evenimentul dar discutiile aprinse, relatia tensionata intre Google- magnetul cantitatilor enorme de trafic si eBay, care beneficiaza de o bucata din acest trafic pe propriul site in schimbul unor cantitati impresionante de advertising platit au atras atentia tuturor.Tim Boyd de la American Technology Research a scris intr-o nota catre clienti, joi: "EBay pare sa nu fie atat de dependent de traficul oferit de Google pe cat credea piata. Credem ca este extrem de improbabil ca eBay sa ia o masura drastica, poate numai daca ar avea o alternativa solida.Dispretul cu care compania a tratat Google poate fi o metoda de a testa si alte modalitati de a atrage trafic pe eBay, posibilitate pe care Steve Weinstein, analist la Pacific Crest Securities a catalogat-o drept pozitiva.

by Ana Maria Ciobanu for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


edited byt Beata Biskova

Chris Cantell Discusses EBay, Google, Advertising, Cantell TV: eBay nu va avea reclame pe Google timp de o saptamana by Notme dfsfs

Compania eBay planuieste sa tina la distanta reclamele de pe Google timp de o saptamana, testand cat de eficiente sunt reclamele Google sa conduca vizitatorii pe site-ul de licitatii si sa produca vanzari.eBay a afirmat marti ca au oprit cumpararea de reclame care apar in cautarile Google din SUA, ca un fel de "test". Compania a afirmat ca au mai efectuat teste similare in trecut, totusi, decizia a fost legata de lovitura pe care Google a dat-o cu un eveniment de marketing."Deobicei noi lasam aceste lucruri sa se petreaca pe lungimea unui ciclu intreg de licitatie" sau aproape sapte zile, a spus Matt Ackle, vicepresedinte de marketing internet al eBay. "Vom continua sa evaluam aceasta situatie, si cand vom acumula datele necesare vom relua activitatea cu Google", afirma Ackley la conferinta anuala a eBay, eBay Live din Boston.eBay a oprit de asemenea reclamele de pe motorul de cautare al Yahoo in al patrulea trimestru anul trecut timp de 5 zile, a spus el. A refuzat sa spuna ce rezultate au avut din acel experiment.eBay si Google au intrat in conflict saptamana trecuta din pricina unei petreceri pe care Google planuia sa o gazduiasca joi noaptea pentru participantii de la eBay Live. Petrecerea trebuia sa fie tinuta de Google Checkout, un nou serviciu online de plati care rivalizeaza cu serviciul PayPal al eBay, fapt criticat la "Freedom Party" intr-un aparenta referinta la faptul ca eBay nu permite Checkout. Google a anulat miercuri evenimentul dupa ce au vorbit cu oficialii eBay, care au spus ca acest comportament este nepotrivit pentru un partener de afaceri.Compania eBay este unul din cei mai mari clienti Google si ruleaza reclame legate de 15 milioane de cuvinte cheie in orice moment. Google are de asemenea o intelegere sa furnizeze reclame pe site-urile internationale ale eBay. Unii analisti si observatori ai pietei au speculat ca boicotul eBay asupra Google ar putea aduce pierderi mai mult companiei eBay decat companiei Google. Dar purtatorul de cuvant al eBay, Hani Durzy a lasat deoparte acea observatie, notand ca eBay obtine trafic din mai multe surse."Nu stiu unde va duce aceasta", spune el referitor testului. "Daca vom recunoaste, in echilibru, ca nu este bine piata, nu este in interesul nostru sau al vanzatorilor nostri sa continuam cu Google".

by Notme dfsfs for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.


edited by Beata Biskova

Chris Cantell Discusses SigEx Telecom, Social Networks, Advertising: Publicitatea pe comunitatile online este o posibilitate indepartata

In lumea Web 2.0 de azi, cel mai bine e sa fii intr-o comunitate online. Ele permit oamenilor sa cunoasca prieteni noi, sa scrie bloguri, sa impartaseasca cu ceilalti ceea ce conteaza pentru ei si sa devina populari foarte repede. Poti sa afli mai multe despre un om din profilul lui personal de pe unul din aceste siteuri decat ar fi el dispus sa iti impartaseasca intr-o prima conversatie obisnuita. Era doar o chestiune de timp pana cand oamenii din publicitate vor incepe sa se gandeasca la moduri de a folosi aceste medii. Dar cercetarile lor, desi cu rezultate incurajatoare, arata ca se poate sa fie inca prea devreme pentru ca acest tip de publicitate sa devina de maxima importanta. Conform unui studio annual realizat de Ipsos Insight, numit "The Face of the Web" ("Fata Internetului"), doar in jur de 20% din oamenii lumii au intrat vreodata pe un site de retele sociale online. Acestea au insa un avantaj major fata de alte medii pentru publicitatea pe Internet, pentru ca este foarte usor sa obtii profilul unui consumator vizionandu-i pagina. Unele companii mici si-au creat deja niste profiluri pe MySpace si au acum posibilitatea de a interactiona cu alti utilizatori. Dar totusi oamenii nu vad aceste retele ca pe niste locuri de facut cumparaturi.
Un alt mod in care publicitarii ar putea beneficia de pe urma interactiunilor sociale este prin incurajarea oamenilor sa isi recomande reciproc produse prin metode specifice Internetului, cum ar fi e-mailul. Dar aceasta varianta probabil nu va fi pe placul multora, datorita asemanarii ei cu spamul; nimanui nu-i place sa-l primeasca, mai ales de la prieteni.
Daca aceste site-uri vor continua sa fie atractive in viitor, s-ar putea ca ele sa reprezinte mari oportunitati pentru reclame, insa momentan ele vor ramane in mare parte lipsite de publicitate.

related story: http://www.businessmagazin.ro/articole/Ce-se-schimba-la-Yahoo-dupa-demisia-lui-Terry-Semel---8458-1.html

by Corina Ciubotaru for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Tatiana Kucharikova

Chris Cantell Discusses SigEx Telecom, Microsoft, Online Ads: Utilizatori Digg versus Microsoft by Ana Maria Ciobanu

Ieri Microsoft si Digg au anuntat o asociere pe trei ani, prin care Microsoft va oferi display si advertising contextual pe Digg. Potrivit lui Kevin Rose, fondatorul Digg, partenerul de advertising al Digg pentru mai bine de un jumate, Federal Media va continua sa lucreze la site.Kevin Rose a promis ca s-a terminat cu "maimutele dansatoare" si ca "design-ul va ramane neaglomerat"Probabil stiti cu totii atitudinea pe care userii Digg o adopta in general, nu stiu cum vi se pare voua, dar eu ii admir foarte mult. Au atitudine, practic conduc Digg, au intotdeauna opinii pertinente si nu comenteaza fara sa aiba ceva inteligent de spus.Probabil va amintiti cu totii scandalul cel mare iscat cand Digg a stres posturile care contineau o cheie de software necesara pentru a crackui encriptia folosita pentru a limita copierea HD-DVD-urilor si discurilor Blu-ray. Asa ca va puteti imagina probabil cum au primit userii Digg vestea de ieri.Unii utilizatori au sustinut ca au incredere in Digg orice ar fi, altii au fost mai agresivi si au decretat ca acea zi reprezinta inceputul declinului Digg.Utilizatorii au dreptate sa comenteze aceasta stire pentru ca intr-adevar" De ce conteaza? Cine naiba se uita la acele ad-uri?"(neiltc13 la 07/25/2007).Eu nu ma uit la ele, utilizatorii Digg nu le acorda atentie, poate doar cei care se uita la fetele snorg. Majoritatea userilor au Adblock Plus sau folosesc Firefox si Adaware asa ca aceasta afacere pare intradevar irelevanta.Pe cat de irelevanta pare pentru utilizatori, afacerea trebuie sa fie relevanta pentru Microsoft pentru ca altfel va pierde din nou foarte mult teren.Ce relevanta ar putea avea? Poate atragerea unui public tanar, dinamic "cool"(asa cum comenta un utilizator Digg)sa cumpere produsele Microosft si sa fie fani declarati pe viata ai acestei companii..Poate suna categoric insa uneori ma obosesc atat de rau filosofiile acestor mari companii incat totul pare atat de fals si de spalat pe creier incat simt o dorinta de nestavili in a-mi dezinstala Windows-ul, in a gasi un alt mototr de cautare in locul Google-ului, un alt client de mail in defavoarea Yahoo si o alta modalitate de a asta la palavre cu amicii in defavoarea Yahoo Messanger

by Ana Maria Ciobanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Katarina Zerzanova

Chris Cantell Discusses SigEx Telecom, Online Ads: Ballmer: suntem hotarati sa reusim in domeniul publicitar by Notme dfsfs

La intalnirea anuala de joi Financial Analyst Meeting, Bill Gates a spus despre ultimele afaceri ale companiei cu Digg.com si EA Games, ca sunt un pas inainte spre viitor."Piesa de publicitate online este o piesa mica din intreaga mare de publicitare, dar cum urmaritul televiziunilor se muta online, idea publicitatii online devine o chestie comerciala" spune Gates. "De aceea noi facem investitii."In urma Google si Yahoo in industria publicitatii online, Microsoft nu vrea locul al treilea, acum au dezvaluit joi ca vor sa cumpere AdECN, un schimb de reclame, la fel ca si cel pe care Yahooo l-a achizitionat anul acesta numit Right Media."Suntem foarte hotarati si determinati sa alocam talentul, resursele, banii si inovarea pentru a deveni o echipa puternica in domeniul publicitatii online" a spus Steve Ballmer. "Aceasta este esential daca viziunea serviciilor noastre de sofware se va indeplini."In prezentarea de la intalnire, Bill Gates a anuntat ca vor deschide un centru dedicat numit Internet Services Research Center, pentru dezvoltarea si cercetarea publicitatii online si a cautarii. Fostul sef savant de la grupul de Cautare& Publicitate al Microsoft, Harry Shum, va conduce acest centru.Ei au anuntat de asemenea si lansarea Silverlight 1.0, un rival pentru Flash si alte plugg-inn-uri care sunt folositoare pentru afisarea continutului media si interactiv de pe paginile de internet.

related story: http://news.com.com/Ballmer%20We%20are%20hell-bent%20on%20succeeding%20in%20ads/2100-1012_3-6199030.html

by Notme dfsfs for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Katarina Zerzanova

Chris Cantell Discusses Advertising: La Télé et l'Internet

Dans leur recherche d'un meilleur bénéfice les animateurs de télévision se sont associés aux sites Internet créant les réseaux qui attireront des téléspectateurs et ainsi des annonceurs payant. La saillie est qu'ils chargent des milles spectateurs en ligne qu'ils font au-dessus des ondes radiophonique, faisant plus d'argent sur programmer la vue sur le Web, tout en préservant la taxation traditionnelle et des ventes de DVD.Où est le problème? Les animateurs de télévision sont toujours au début d,affronter la question de l'audience en ligne limitée. Pour l'instant, si l'ABC.com attirait 8,5 millions de spectateurs au total, CBS's "CSI" aurait 20 millions de spectateurs en seulement un jour. Cela va être discuté pendant l'assemblée annuel de National Association of Broadcasters' qui aura lieu lundi. Entre temps il semble que CBS Corp. a découvert un abus d'exclusivité sur le marché en ligne de son début de série de "The Big Bang Theory", offrant l'épisode entier en ligne et mettant en danger la première de télévision. Quincy Smith, président de CBS Interactive a dit que le but était d'obtenir autant de spectateurs en tant que possible et c'est : 9,5 millions pour la première "sur-air" du 24 septembre. Ils ont continué la formule avec deux autres expositions, "Dexter" en février et "Les Tudors". La besoin d'attirer les spectateurs est dû aux annonceurs qui payeraient plus en ligne à but d'une tarification plus précise de goût de clients. Par conséquent, les compagnies de technologie essayent d'améliorer les annonces et de le faire plus attrayant, pendant que les animateurs de télévision continuent à explorer la publicité localisée sur des marchés-test, comme les show télévisés avec la diffusion d’annonces en ligne apportent plus de revenu que des téléchargements des vidéos payants chez autres fournissants de services. Personne ne parlera du revenu moyen de ces sites ou de la collaboration, mais il doit être assez haut pour qu'il mérite tout l'effort. Y aurait-il quelqu'un à vouloir indiquer des détails ?

related story: http://news.yahoo.com/s/ap/20080411/ap_on_hi_te/networks_online;_ylt=AmTcvg9knVq1haVQrCWrz32s0NUE

by Kristina Popovicova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Iveta Nagyova

Chris Cantell Discusses Advertising: Su ludia ochotni prijat akukolvek reklamu? by Natalia Holvova

Stranky socialnych sieti poskytuju priestor pre ludi zazit inu formu interakcie s dalsimi uzivatelmi bez ohladu na to, ako daleko sa od seba nachadzaju alebo odkial pochadzaju. Ludia mozu zdielat svoje skusenosti, sny, ocakavania alebo len tak klebetit bez zavaznych zavazkov. Zvlast mladi ludia miluju pouzivanie tohto druhu web stranok pretoze tu nie su viazani ziadnym pravidelnym casom na konerzaciu ci stretnutie, ani kvalitou rozpravania. Mozu zdielat svoje zaujmy a konicky, mozu zdielat svoje vlastne fotografie a vytvarat si vseliake ine formy sebaprezentacie, ktore nasledne vystavuju online.Kedze tak vela ludi pouziva stranky socialneho sietovania sa, dokonca aj reklamne agentury v nich vidia prilezitost pridat aspon malu reklamu. Snazia sa lovit ludi a privadzat ich vlastne k uzivaniu reklamnych formularov a tak ziskavaju review alebo spatnu vazbu od odlisnych uzivatelov. Aj tieto stranky su plne reklam, avsak zakaznici sa zdaju dost mudri na to, aby ich vyuzivali. Bud su velmi opatrni pri pouzivani neznamych suborov alebo linkov pretoze su si vedomi nebezpecenstva virusov zaplavujucich internet alebo jednoducho nestracaju cas vyplnanim nejakych formularov.Nech je to uz akokolvek, zda sa, ze existuje sposob ako postihnut aspon nejaku cast uzivatelov a tym je odporucanie od inych ludi. Mozeme povedat, ze ak je informacia sirena tradicnym "ustnym podanim", ludia ju povazuju za hodnotnejsiu a chcu vidiet dany produkt, mozno napisat review a mozno dokonca zdielat ich nazor nanho online. A nie je nic viac, co by si reklamne spolocnosti mohli zelat.

related story: http://news.yahoo.com/s/nm/20071123/wr_nm/internet_advertising_dc;_ylt=Ah4INj.PynhM3TW_CbaMs1AjtBAF

by Natalia Holvova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Katarina Bosanska

Chris Cantell Discusses Advertising: Msnbc.com un spatiu perfect pentru advertising

by Ana Maria Ciobanu

Msnbc.com apartine Microsoft si NBC Universal si vireaza un spctru foarte larg de stiri.Siteul Web ar putea fi caracterizat printr-un singur cuvant si anume: "diversitate"Ofera zilnic stiri despre orice- politica, sport, tehnologie, sex, sanatate, calatorii, entertainment. Are bloguri si persoane specializate care raspuns intrebarilor cititorilor.Au articole pentru orice. Subiectele pornesc de la vorbitul murdar in pat, pana la fitness, cancer, imbatranire, piele si frumusete, copii, profesia de parinte, Clinton care-l acuza pe Cheney de inacuratete in Irak...M-as hazarda sa spun ca oricine vrea sa se angajeze la construirea unui site de calitate ar trebui sa se uite intai peste gard la msnbc.comE distractiv, interesant si plin de informatiii asezonat cu o nota foarte personalizata. Ce ai putea sa-ti doresti mai mult de la un Web site?Msnbc.com a lansat pe 1 august retele online de advertising vertical pentru TODAYshow.com asociindu-se cu Pulse 360Aceasta afacere va oferi publisherilor mai mici, oportunitati crescute de acumulare de capital si acces la videoclipurile, povestile originale si ultimele titluri importante de la msnbc.comCe spatiu mai bun pentru advertising ai putea sa gasesti in afara de acest Web site vizitat de fiecare tip de cumparator?Pentru mai multe informatii legate de modalitate prin care publisherii s epot alatura PVN(Publisher's Vertical Network), urmariti aceste doua linkuri:https://pvn.pulse360.com/pvn/verticals/msnbc-politics/ https://pvn.pulse360.com/pvn/verticals/msnbc-today/.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Maria Zitnanska

Chris Cantell Discusses Advertising: Pepsi jeleste

by Claudia Sonea

Viata este dupa cum spunea un scriitor roman o punte itnre leagan si mormant. Este prea scurta si de aceea ar trebui sa profitam de fiecare moment ca si cum ar fi ultimul. Alan Maxwell Pottasch, realizatorul de reclame din spatele campaniilor publicitare "Generatia Pepsi", este un exemplu minunat de persoana care a trait fiecare moment intens facand ceea ce ii placea cel mai mult, publicitate. A continuat sa lucreze pana la varsta de 79 de ani. Asta e o performanta tinand cont ca a stiut cum sa transforme promovarea unui produs intr-un mod de viata si chiar si in ziua mortii lucra la o reclama pentru audiovisual, in Los Angeles. A fost un om mare cu o imensa semnificatie pentru marca Pepsi. Din 1957 si pana in 1991 a lucrat pentru companie dupa care s-a retras si a continuat sa colaboreze ca si consultant. Important ape care a avut-o se reflecta in bine cunoscutele sale recame Pepsi avandu-i ca protagonisti pe Michael Jackson, Lionel Richie, Ray Charles, Michael J. Fox, Cindy Crawford, Britney Spears and Beyonce. In onoarea sa in septembrie la sediul PepsiCo din Purchase, NY, va avea loc slujba privata de comemorare. Este uimitor cum moartea unei persoane poate sa-ti deschida ochii. Vad dincolo de informatiile din stiri un om care a iubit viata si s-a bucurat de tot ce aceasta ii oferea. Nu e nici o placere in a vorbi de sucumbarea unei pesoane, dar ceea ce e important este sa ne amintim de mostenirea lui si sa invatam din experienta traita de el. Silinta si perseverenta te poate aduce pe cele mai inalte culmi. Pepsi jeleste pierderea unui mare colaborator, familia jeleste moarte unui foarte scump sot, unui tata bland si a unui frate iubit. Sa pastram un moment de tacere in onoarea lui.

related story: http://www.forbes.com/feeds/ap/2007/07/31/ap3973372.html

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Maria Zitnanska

Chris Cantell Discusses Advertising: Televiziunea si Internetul

by Claudia Sonea

In cautarea lor de profit proprietarii de televiziuni s-au aliat cu site-urile de Internet creand retele care vor atrage surferii si astfel producatorii de reclame. Conform zvonurilor plata la o suta de surferi e mult mai mare decat la cea de la TV, obtinand mai multi bani din programele difuzate pe Internet, pastrand in acelasi timp traditionalele ratinguti si vanzari de DVD. Care e problema ? Retelele de difuzare sunt abia la inceput si se confrunta cu problema unui numar limitat al audientei online. De exemplu, daca ABC.com a atras 8.5 milioane de surferi pe de-a intregul, serialul "CSI" al CBS a avut 20 milioane de telespectatori doar intr-o zi. Aceasta problema va fi discutata in timpul intrunirii Asociatiei Nationale a posturilor de televiziune ce a vut loc luni. Intre timp, CBS Corp. pare sa fi descoperit o bresa in piata cu formula online-preview a seriei debutante "Big Bang Theory", oferind intregul episode de inceput online si periclitand astfel premiera TV. Quincy Smith, presedintele CBS Interactive, a spus ca scopul era sa atraga cat mai multi surferi si au reusit: 9.5 milioane doar in saptamana de 24 Septembrie. Au continuat si cu alte doua seriale, "Dexter" in Februarie si "The Tudors". Nevoia de a se potrivi cu surferii se datoreaza producatoriilor de publicitate care ar plati mai mult pentru comercializarea online obtinand date mai exacte in ceea ce priveste gusturile clientilor. Asadar, companiile tehnologice incearca sa upgradeza reclamele si sa le faca mai atragatoare, in timp ce producatorii TV continua sa exploreze publicitatea localizata in testele de piata pe masura ce programele Tv cu support publicitar difuzate online sunt mai profitabile decat programele de downloadat contra unei sume. Din pacate nici un detaliu despre cat profit aduce aceste parteneriate. E cineva disponibil sa le ofere?

related story: http://news.yahoo.com/s/ap/20080411/ap_on_hi_te/networks_online;_ylt=AmTcvg9knVq1haVQrCWrz32s0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by: Maria Zitnanska

Chris Cantell Discusses Advertising: Su ludia ochotni prijat akukolvek reklamu?

Stranky socialnych sieti poskytuju priestor pre ludi zazit inu formu interakcie s dalsimi uzivatelmi bez ohladu na to, ako daleko sa od seba nachadzaju alebo odkial pochadzaju. Ludia mozu zdielat svoje skusenosti, sny, ocakavania alebo len tak klebetit bez zavaznych zavazkov. Zvlast mladi ludia miluju pouzivanie tohto druhu web stranok pretoze tu nie su viazani ziadnym pravidelnym casom na konerzaciu ci stretnutie, ani kvalitou rozpravania. Mozu zdielat svoje zaujmy a konicky, mozu zdielat svoje vlastne fotografie a vytvarat si vseliake ine formy sebaprezentacie, ktore nasledne vystavuju online.Kedze tak vela ludi pouziva stranky socialneho sietovania sa, dokonca aj reklamne agentury v nich vidia prilezitost pridat aspon malu reklamu. Snazia sa lovit ludi a privadzat ich vlastne k uzivaniu reklamnych formularov a tak ziskavaju review alebo spatnu vazbu od odlisnych uzivatelov. Aj tieto stranky su plne reklam, avsak zakaznici sa zdaju dost mudri na to, aby ich vyuzivali. Bud su velmi opatrni pri pouzivani neznamych suborov alebo linkov pretoze su si vedomi nebezpecenstva virusov zaplavujucich internet alebo jednoducho nestracaju cas vyplnanim nejakych formularov.Nech je to uz akokolvek, zda sa, ze existuje sposob ako postihnut aspon nejaku cast uzivatelov a tym je odporucanie od inych ludi. Mozeme povedat, ze ak je informacia sirena tradicnym "ustnym podanim", ludia ju povazuju za hodnotnejsiu a chcu vidiet dany produkt, mozno napisat review a mozno dokonca zdielat ich nazor nanho online. A nie je nic viac, co by si reklamne spolocnosti mohli zelat.

related story: http://news.yahoo.com/s/nm/20071123/wr_nm/internet_advertising_dc;_ylt=Ah4INj.PynhM3TW_CbaMs1AjtBAF

by Natalia Holvova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Iveta NAgyova

Advertisements on-air Claudia Sonea

Well actually it's nothing related to the radio or the literal fact of being above ground. Ad-Air decided to make the flight passengers more relaxed at the plane landing and came with a brilliant (not) idea of placing adverts the size of an elephant near the runaways. Of course that, when you feel insecure about the fact that there might be turbulence and the plane might crash, so your stomach is the size of a chewing gum until the plane stops, you just want to relax and enjoy a nice commercial. Who knows it might turn out to be the exact annoying ad that appeared during you favorite movie and that made you switch the channel. Don't worry, now you can't. On Tuesday, besides the bad news on US markets, UK-based Ad-Air launched in London a new way of making money!ups, I wanted to say a new service for the passengers- no, for the brands to post a huge ad near some of the world's busiest runways. After five years of securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi, they spent 5 million pounds of private equity finance and came up with this project that is supposed to launch its first advert in Dubai in October. Paul Jenkins, managing director of Ad-Air, assured that there will be commercials in moments free of other advert messages. Indeed if your life had a moment without ads, it is gone now. Thank God that there is a legislation for their illumination, but isn't there some law against cramming our heads with rubbish? I don't know sounds ka-ching for Ad-Air, but what about our brains? Stay connected and you might just find out the end of it.

related story: http://news.yahoo.com/s/nm/20070925/od_nm/airports_advertising_dc;_ylt=AlOsFXJ2s.tfdPeiBq.U63Os0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are original content from young talents around the world and are selected for you by Chris Cantell.

edited by Tatiana Kucharikova