Pepsi morns by Claudia Sonea

Life is how a Romanian writer said a bridge between the cradle and grave. It is too short and that is why we should explore every moment like is the last one. Alan Maxwell Pottasch, the advertising man behind the famous ad campaigns of "Pepsi Generation", is a marvelous example of person that lived every moment intensely doing what he likes the most, marketing. He continued to work until 79 years old. That is quite a performance, because he knew how to change the promotion of products in a way of life and even the day he died he worked at a TV commercial in Los Angeles. He was a great man with a huge signification for the Pepsi brand. From 1957 until 1991, Pottasch worked for the giant company and after retirement he continued to work as a consultant. The importance he had is reflected in the well-known Pepsi commercials starring Michael Jackson, Lionel Richie, Ray Charles, Michael J. Fox, Cindy Crawford, Britney Spears and Beyonce. In his honor in September at PepsiCo headquarters in Purchase, N.Y will be held a private remembrance ceremony. It is amazing how a person death can open your eyes. I see beyond the news information a man that loved life and enjoyed everything it offered him. There is no keen pleasure in talking over someone's death, but the important thing is to remember his legacy and learn from what he experienced. Hard work and dedication can raise you on the highest peaks. Pepsi morns the loss of a great collaborator, while his family morns the loss of a dear husband, a kind father and a loved brother. Lets keep a moment of silence in his honor!

related story: http://www.forbes.com/feeds/ap/2007/07/31/ap3973372.html

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models